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- MARKET
PLANNING
- How To...Prepare a Market Analysis
- Copyright
© 1996 Edward Lowe Foundation. All rights reserved.
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- WHAT TO EXPECT
- Before
launching a new product or a new business, a thorough
analysis needs to be completed to minimize your risk and enhance your chance
for success. Remember, knowledge is power. For existing
businesses, market research allows you to re-evaluate your
client's changing needs, your competitor's marketing
tactics and future needs of your industry. For new
businesses, market research allows you to evaluate the
viability of your potential market and analyze your
competition before making any long term decisions.
- This
training module will take you through the process of
analyzing your market and industry. It will provide you
with the resources that will enable you to ask the right
questions and find the right answers.
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- MARKET
PLANNING
- How
to...Identify a Target Market and Prepare a Customer
Profile
- Copyright
© 1996 Edward Lowe Foundation. All rights reserved.
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- WHAT TO EXPECT
- In
order to market your product or service it is imperative
that you tailor your marketing and sales efforts to
specifically reach that segment of population that will
most likely buy your product or service. It is critical
that you first determine what group or clearly identifying
your primary market, your energies and funds can be spent
more efficiently. This training module will take you
through a step-by-step process that will help you identify
specific target markets within your industry and provide
you with the know-how to create a customer profile.
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- MARKET
PLANNING
- How
To...Create Your Company's Identity
- Copyright
© 1996 Edward Lowe Foundation. All rights reserved.
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- WHAT TO EXPECT
- Your
company and/or product identity impacts your bottom line.
A positive company and product identity will enhance your
sales and your entire marketing communications plan. This
module examines the importance of your company's identity
and explains how you can create and project an image that
will help you sell your product or service.
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